Ecount, the prepaid experts, released figures on Banked vs. Unbanked Cardholders: Understanding the Use of Prepaid Cards in Today's Marketplace. The data, based on the Ecount Prepaid Index(TM), outlines baseline spending habits of both groups, as well as provides insight into the role that prepaid cards play in the lives of consumers.
These days, prepaid cards are finding their way into the hands of a broad segment of the consumer population - spanning both unbanked consumers, who are traditionally thought of as the majority of prepaid card users, and, now more than ever, banked consumers. The questions remain, how do these two groups differ in their spending behaviors? Why are banked consumers using prepaid cards in droves?
